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Informative Article on Billboard Advertising
Billboard Advertising Article
This is a selection made from among articles on Billboard Advertising. For a permanent link to this article, or to bookmark it for future reading, click here.
Billboard Advertising
from:Outdoor advertising is a low budget and effective way of advertising a company’s product. Among the entire methods billboard advertising is the most sort after method, which has been proven to be the best sales strategy in the recent times. Nearly 5.6 billion dollar was spent on billboard advertising alone, in the year 2006, as analyzed by Outdoor Advertising Association of America.
Billboard advertising is the best bet in outdoor advertising and isn’t that costly. And with the amount of exposure the product gets the money is worth it. In the past few years several factors have triggered billboard advertising and cost effectiveness being one of the prime reasons. One of the reasons being if an ad is placed in the local newspaper or a television channel the advertisement gets noticed for only thirty seconds and when the same advertisement is placed on billboard, it gets noticed through out the day, for months. Thousands of people view billboard everyday on their way to jobs or home, it doesn’t get lost in the pages like an advertisement placed in a newspaper or magazine. There is a frequent and continuous delivery of message. No other advertising method can grab the attention of people like billboard advertising. It creates brand awareness and strong name recognition.
One of the reasons behind the cost being low is technology. In the early years the billboards were hand-painted due to which the labor cost was high. Now, advertisers design and print their advertisements on a huge poster board or vinyl board by a computer-aided printer, which is very cost effective. Creativity can be achieved to the highest extent, with ease and less money. The brighter, colorful, creative the advertisement is, the more eye-catching it is. With the advancements in technology, it takes very less time to design billboards with unlimited possibilities.
Before placing a billboard advertisement in a particular area it’s better that a research is done about the interest of the people in and around that area. Like if the advertiser desires to post a billboard advertisement on a highway, he can choose the advertisement on a motel, cafeteria, or gas station. Depending on the locality specific potential customers should be targeted.
The cost is really reasonable. It varies from $1,000 to $3,000 per month. Ten advertisements will cost around $ 30,000. It might look like a big amount, but it costs almost same if placing a full-page ad in a newspaper for only a day. And if the effectiveness is considered for both the methods, newspaper advertisements are not even half as effective as billboard advertisements. When an advertisement is placed in a newspaper or in a magazine, the customer should reach out to see the advertisement, but when an advertisement is placed on a billboard, it is like reaching to the customers.
Thus, Billboard advertising has high-impact on people and is a cost-effective method of advertisement. The above-mentioned advantages are few of the many advantages of billboard advertising. And that’s the reason why all types of companies and businesses are choosing to go with billboard advertising. From placing the billboard at a theater multiplex, highway, airport, and even pasting them on cars, any kind of product can be advertised to any kind of audience. And the effectiveness of it can never be underestimated.
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Billboard Advertising News
Ads featuring famous 'Franks' coming down in Pa. - Centre Daily Times
 Allentown Morning Call | Ads featuring famous 'Franks' coming down in Pa. Centre Daily Times He says the billboards will be removed by Monday. A third billboard uses the name of Benjamin Franklin, but that one's in the public domain. 'Frank' billboards run afoul of copyrights |
As billboard vote nears, the cozy relationship between Fairway and nonprofits - The Independent Weekly
 The Independent Weekly | As billboard vote nears, the cozy relationship between Fairway and nonprofits The Independent Weekly ... on the billboard ordinance. The strategy of cozying up to nonprofit groups is emphasized in materials of the Outdoor Advertising Association of America, ... |
Spotify 'will launch in US by end of 2010' - Telegraph.co.uk
 Telegraph.co.uk | Spotify 'will launch in US by end of 2010' Telegraph.co.uk Yesterday, Billboard, a US music industry magazine, reported that Spotify's “licensing negotiations with the major [US] music labels have reverted back to ... U.S. Version of Spotify Coming By The End of 2010 After All Spotify US launch in retreat |
National billboard campaign targets "Granddad Bandit" - al.com (blog)
 al.com (blog) | National billboard campaign targets "Granddad Bandit" al.com (blog) The billboard campign is made possible thanks to a partnership with the Outdoor Advertising Association of America, Daymond said. |
Long Island Aerial Advertising Available Exclusively Through AirSign - PR Web (press release)
 PR Web (press release) | Long Island Aerial Advertising Available Exclusively Through AirSign PR Web (press release) AirSign Aerial Advertising is an experienced company that has been dealing in aerial banner and billboard advertising in other parts of the country since ... |
REGENCY OUTDOOR ADVERTISING, INC. v. STEPHENS - Leagle.com
REGENCY OUTDOOR ADVERTISING, INC. v. STEPHENS Leagle.com Stephens worked for Regency, a billboard company in Los Angeles County. After Stephens resigned in April 2002, a tangled series of lawsuits ensued. ... |
CPF, Advocates Drive Home the Message for Pulmonary Fibrosis - PR Newswire (press release)
CPF, Advocates Drive Home the Message for Pulmonary Fibrosis PR Newswire (press release) Together, a billboard ad and truck ads are part of a nationwide campaign to raise eyebrows and awareness of the deadly lung disease. The billboard ad that ... |
From Billboards to Handbags... - NBC Chicago
From Billboards to Handbags... NBC Chicago By day he works in advertising. Tag isn't having a mid-life crisis. He's saving the planet. One billboard at a time. "It started three years ago I was ... |
Billion Dollar Billboards in West Hollywood - PR Newswire (press release)
Billion Dollar Billboards in West Hollywood PR Newswire (press release) WEST HOLLYWOOD, Calif., July 29 /PRNewswire/ -- Tens of millions of dollars in advertising revenues are received each year by billboard companies from ... |